Give your entry a distinctive title using 12 words or less
Recycling saved us money

What message(s) are you trying to convey?
Clean professional appearence, we wanted people to feel comfortable approaching the shop and coming in.

Who / what types of customers are you trying to appeal to?
Typical PC World customers, who want good service, good products and dont mind paying a bit more for it :)

Where is it and why?
This is our main fascia signs. we are on a major junction with moving traffic and wanted the signs to be clear and easy to read.

How well does it prompt comment and create enquiries?
Nobody has said anything bad and we hope having the word computers in our name there shouldn't any question what we do or sell.

Any additional information...
When we moved premises approx 3 years ago the old shop was all black. We brought all the letters and logo from the old shop and used them for the new one although the background is now white they still look great. The "PC" logos are backlit so have a sort of halo effect at night